Overview
Approach
Co-led the brand work with their internal team, not a finished book handed over
Set tighter rules and less decoration, so a sponsor's logo sits inside the system without clashing
Rebuilt the website for both audiences: attendees buying tickets, and sponsors committing nine months out
Built one system that holds on a billboard, a sponsor deck and a screen
Ran creative direction and QC on internal output, so consistency survived different producers
The Call
Crypto has a look, and it comes from the trenches. Memecoin energy, neon, noise. That's the default for a crypto event because it matches the audience.
TOKEN2049 sells to sponsors. A sponsor commits six figures nine months before the event exists, and puts their own logo next to yours. That doesn't get signed off against something that looks like a trading Telegram.
We built it to read premium. Tighter rules, less decoration, and a system a sponsor's logo can sit inside without looking out of place.
The cost is that it doesn't look like crypto. We gave up the hype that travels furthest online for the version that gets signed.
