Overview
Approach
Expanded the existing style guide into production rules the wider team could apply without guessing
Designed digital and print collateral first, so the rules were locked before handoff
Designed pages on the existing site, including the Startup Village page
Sat in creative direction and QC beside their team through on-site production
The Call
We didn't ship a thicker style guide and walk away. That's the usual deliverable, and it was the wrong one here.
A guide alone fails when every asset is still someone's interpretation. It doesn't survive a venue.
We produced the collateral ourselves first, digital and print, and locked the rules in the work. Creative direction and QC sat next to their team through on-site production.
The cost is more of our hours in production their team will eventually own, and less of a neat system handoff to show on a page.
