Overview
Approach
Built the identity so a new protocol on testnet could start earning trust with its users
Mapped the information architecture first, so the product had a structure to sit in and room to scale to more features
Designed swap, positions and vault strategy on conventions traders already knew
Developed the brand in a month, then left room for the community to grow with it
Stayed 11 months past launch, iterating on what real usage showed
The Call
Kuru was the first central limit order book on Monad, and it combined DEX features in a way nobody had shipped before.
New mechanics plus a new interface means learning two things at once, while deciding whether to put money into a protocol with no track record, on a chain with no track record. Unfamiliar reads as risky when funds are involved.
The interface uses conventions people already know. Familiar patterns, familiar placement, nothing that makes a user work out where they are.
What that bought is a product traders could enter without learning a new UI. Screenshots don't sell the novelty. Usage does.
