Overview
Approach
Built the identity from scratch for an agentic product with no visual precedent
Designed the connection flow around the agent saying no, so refusal reads as protection
Replaced the feed with a sphere you pinch to expand. The sphere is the metaphor: your network is your world, and you choose how far to look
Designed and built the marketing site on the same rules as the product
Held creative direction across brand and product, so trust reads the same in both
The Call
Existing networking products push people to amass connections with no real purpose. More contacts, faster, and the feed gets out of the way.
Koki was built to answer that. The agent ran checks before allowing a connection, so the product told users no. That refusal had to read as protection.
There's no feed. The network is a sphere you pinch to expand, because your network is your world and you choose how far into it you look. The interface looks careful on purpose.
What that bought is trust on an introduction mediated by a machine. Discoverability from a feed was the thing given up.
